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Marketing

The Good, The Bad, and The Ugly of AI Writing

Discover the pros and cons of AI writing in our latest article, "The Good, The Bad, and The Ugly of AI Writing." Learn how this technology is changing the way we create content and what potential drawbacks to watch out for.
The Good, The Bad, and The Ugly of AI Writing
Paul G. Thompson
 in 
Marketing

How to Find a "Big Idea" for Your Ad Campaign

How to Find a "Big Idea" for Your Ad Campaign
Paul G. Thompson
October 16, 2022
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How to Use AI: A Short Guide for the Communications Professional.

If you’re like most communicators, you’ve seen the promise of artificial intelligence and its potential impacts on your field. But are you ready for it? In this short guide, we discuss some key factors to consider if you want to use AI in your communications work.
How to Use AI: A Short Guide for the Communications Professional.
Paul G. Thompson
 in 
Marketing

The New Marketing Agency: How to Build It and Why You Need it

The future of the Marketing Agency is not a cog in the wheel, but a business partnership.
The New Marketing Agency: How to Build It and Why You Need it
Paul G. Thompson

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The Beginner's Guide to Autonomous Reasoning Agents

Enter a world of extraordinary technology, where artificial intelligence has taken on the power of human reasoning. With Autonomous Reasoning Agents (ARAs) taking centre stage, explore the possibilities of this cutting-edge technology and understand the remarkable potential it holds for the future.
The Beginner's Guide to Autonomous Reasoning Agents
Paul G. Thompson
 in 

A Touch of Wit: Clever and Humorous Ad Headlines That Stick

Looking for inspiration to create clever and humorous ad headlines that will leave a lasting impression? Look no further than our article "A Touch of Wit: Clever and Humorous Ad Headlines That Stick".
A Touch of Wit: Clever and Humorous Ad Headlines That Stick
Paul G. Thompson
 in 
Marketing

“The Kotler-AI Connection: How AI is Transforming the 4 Ps of Marketing”

Discover how the integration of AI technology is revolutionizing the traditional 4 Ps of marketing, as we explore the Kotler-AI connection and its impact on the industry.
“The Kotler-AI Connection: How AI is Transforming the 4 Ps of Marketing”
Paul G. Thompson
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AI Meets Ogilvy: How Artificial Intelligence is Re-defining Advertising

How AI can enhance advertising strategies by aligning with David Ogilvy's core principles of clear messaging, understanding consumer psychology, and maintaining a strong brand image.
AI Meets Ogilvy: How Artificial Intelligence is Re-defining Advertising
Paul G. Thompson
HelloScribe is the world's first Autonomous Reasoning Engine that generates comprehensive plans and proposals—in minutes.
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