The Psychology of Persuasion: Applying Cialdini’s Principles to Your Marketing Strategy

Are you a marketer looking to increase your conversion rates and build trust with your audience? Our blog post explores the psychology behind persuasive techniques and how to apply Dr. Robert Cialdini's six principles of influence to your marketing strategy.

Paul G. Thompson

“David Ogilvy’s Timeless Advertising Principles in the Age of AI”

Discover how David Ogilvy's advertising principles have stood the test of time, even in the age of AI.

Paul G. Thompson

“Seth Godin’s Permission Marketing Meets AI: Building Trust and Value with Personalized Content”

Discover how Seth Godin's permission marketing philosophy is being enhanced by AI technology to create personalized content that builds trust and value with your audience.

Paul G. Thompson

The Problem With AI Writing: And How PR and Marketing Professionals Can Overcome Them

Discover the challenges that lie ahead for AI writing and how PR and marketing professionals can navigate them.

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Computer Vision: The Technology Driving the Future of Social Media Marketing

Computer Vision mimics human perception of visual data and can quickly identify, classify, and categorize said data.

Paul G. Thompson

How to Unlock Your B2B Marketing Code Using Bain's "Elements of Value"

Bain & Company’s “Elements of Value” Pyramid provides a useful way of understanding what exactly B2B customers value and how to ensure your product and marketing meets these requirements.

Paul G. Thompson

What the heck is Marketing Automation and why should you care?

Knowing what a customer wants, when they want it, and at what price is said to be Marketing's holy grail. Marketing Automation gets us closer.

Paul G. Thompson

How to Leverage Cognitive Bias to Make More Sales in 2024

Cognitive Bias : How to Leverage it to Make More Sales.

Paul G. Thompson

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