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Computer Vision: The Technology Driving the Future of Social Media Marketing
Computer Vision mimics human perception of visual data and can quickly identify, classify, and categorize said data.
Paul G. Thompson
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How to Unlock Your B2B Marketing Code Using Bain's "Elements of Value"
Bain & Company’s “Elements of Value” Pyramid provides a useful way of understanding what exactly B2B customers value and how to ensure your product and marketing meets these requirements.
Paul G. Thompson
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What the heck is Marketing Automation and why should you care?
Knowing what a customer wants, when they want it, and at what price is said to be Marketing's holy grail. Marketing Automation gets us closer.
Paul G. Thompson
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How to Leverage Cognitive Bias to Make More Sales in 2024
Cognitive Bias : How to Leverage it to Make More Sales.
Paul G. Thompson
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Marketing
Why Humans Will Never Have To Write Like AI
Discover why the unique creativity and emotional intelligence of humans will always be superior to AI when it comes to writing.
Paul G. Thompson
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Marketing
Write What You Know: A Story of AI and Storytelling for PR and Marketing Professionals
Discover how AI and storytelling can transform your PR and marketing efforts in this insightful article.
Paul G. Thompson
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Marketing
The AI Advantage: Why Forward-Thinking PR & Marketing Professionals are Embracing Artificial Intelligence
Discover how AI is transforming the PR and marketing industry and why forward-thinking professionals are embracing this technology to gain a competitive advantage.
Paul G. Thompson
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Marketing
Stoking the Creative AI Revolution: Don't Forget the Process
Discover the importance of the creative process in the AI revolution.
Paul G. Thompson
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