How does this apply to Marketing?
Pattern recognition is at the core of most AI we use today. And is being applied to everything from self-driving cars to disease diagnosis. In Marketing, AI is being applied across a range of use cases. From predicting the best times to send an email to predicting what headline, image, or video will get the most engagement. At HelloScribe, we’re applying these pattern recognition algorithms to three areas of content marketing: 1) Website Content 2) Social Media Content, and 3) Voice Content.
What about Human Creativity?
Now that AI algorithms can ingest and analyze all product information, every customer conversation, like, tweet, comment, post, picture and video and deliver predictive insights into what consumers want, need, and desire. And now that machines can mimic the way humans communicate. What is the role of creativity?
It’s a vexing question for some. But as it turns out, Human Creativity is more valuable than ever. Try as they might, AI algorithms don’t understand subtlety or nuance or the unwritten rules of human engagement. They don’t understand wonder, curiosity, the stuff of life that makes us, well, human. Our mission at HelloScribe is to transform these mechanical predictions into marketing magic. To use data-driven insights and AI tools to create original, impactful, inspiring content that drives brands, people, and societies forward.